Our Experience

Our Experience

Rely On Our Decades Of Experience In Search Engine Marketing

… and get results others can only dream of

When our principal, Michael Murray, first began search engine marketing in the mid 1990′s, it was actually very simple to get on page 1 of the dominant search engines. There was no Google or Bing. Netscape, WebCrawler and AltaVista were the top search engines and there wasn’t a whole lot of Websites to index. Basically, they indexed your Web page title, so if your Web page Title was “A Really Great Bakery”, you would very likely rank on page 1 of the search engines. Well, the number of Websites exploded, and the “A’s” were getting a bit crowded. Someone discovered that numbers came before letters in the sorting sequence, so you could get back on top by changing your Web page title to “1 Of The Best Bakeries In Town”. Today, things are not so simple. There are hundreds of millions of Websites and billions of keywords, but still only 10 slots on page 1.

The competition is fierce for a page 1 ranking now, and nobody really knows how Google decides what ranking any given Web page will get. One thing we DO know is that Google made over 400 changes to its ranking algorithm last year alone. We can assume there will be at least that many changes this year as well.

OK, page 1 is extremely tough to get a ranking on for a popular keyword, so what about page 2? Well, think about how YOU use Google. If you search for something and don’t find what you’re looking for on page 1, do you go to page 2 and look, or do you change what you’re searching for and look again? Almost nobody looks at page 2.

Where you are on page 1 matters also. People tend to be a little lazy, so the #1 position in the Google search gets the largest percentage of clicks to the search results page, and the #10 slot gets the least. The first 5 positions on page 1 of Google get 74% of the clicks to the page.

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