YouTube is an excellent property to rank in the Google SERP’s. And the basic reason is that YouTube has a domain authority of 100. (Initially individual videos have a page authority of 1)
You can see the domain authority as well as the page authority by using the Moz seo tool bar for Firefox. It can be found here: http://ift.tt/Tn0n5e
Domain Authority is affected by the quantity of content as well as the backlinks to the content.
Page Authority is affected by the quality and quantity of the backlinks going to the page. Many pages with good page authority will contribute to raising your domain authority.
You can also think of Domain Authority as a Vacuum or a Magnet. The more domain authority the site has the more juice or strength it will pull in through its links.
So a page with a page authority of 1 from a site with a Domain Authority of 100 will outperform (all other factors being equal) a page with a page authority of 10 on a domain with domain authority of 30.
Now you understand why it is 53 times easier to rank a video than a web page.
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